Previous experience with client, Bud Light Anheuser-Busch, while at Weber Shandwick NY.
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Measurement
Led all measurement and tracking efforts for national Bud Light campaigns. Summarized analytical data and created client-facing recaps. |
Client Report
Compiled and designed weekly coverage reports sharing updated impressions, sentiment and stories followed by top coverage. Report sent to internal Weber Shandwick Executives and Bud Light Executives. Click here for client report |
Media Relations
Organized operational media involvement for local and national activations. Interfaced with media for content production and event follow-up. |
Client Campaign Experience
Bud Light Super Bowl LI |
Bud Light Dive Bar Tour |
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Bud Light NBA Cans
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Bud Light NBA All-Star
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Bud Light Dirk 30K
Shortly after reaching the 30,000 point milestone for his NBA career, Dirk Nowitzki told reporters, “I just had a Bud Light for the first time in a long time.”
Bud Light Co-Workers |
Bud Light Texas |